

How would she describe the product to a younger audience? 2.


Problem: A company selling bidet attachments for toilets isn’t sure how position the product to 20-somethings.Īlter Ego: Cardi B is running the show now. Problem: Your company wants to share important info about a new insurance plan.Īlter Ego: How would John Oliver deliver the news?
ALTER EGO FREE DESIGN HOW TO
Problem: A residential waste management company wants to improve services, but doesn’t know how to set themselves apart from local competitors.Īlter Ego: How would Elon Musk disrupt the market? Problem: A medical device company wants elderly customers to buy monthly subscriptions for access to their mobile app.Īlter Ego: How might Betty White convince them to subscribe? Here are a couple of examples of problems and alter egos: Then pair it with a corresponding alter ego. To begin, first think about the problem you’re trying to solve. What makes it fun is that it removes limitations or governors on ideas. The best time to use this activity is when you find yourself or your team stuck on a problem or generating humdrum ideas. Sharpies, Post-its, and a large whiteboard When it’s time to shake up stagnant ideasĪnyone on the project, especially those married prematurely to an idea, plan, or decision
ALTER EGO FREE DESIGN FULL
You’ll find a full list of posts in this series at the end of the page. This is part of our series on Design Thinking Methods and Activities. This activity, Alter Egos, helps explore different ideas through the lens of others and provides new perspectives. Learn Moreĭealing strictly with textiles, the KnollTextiles Help Center is here to answer your questions.Ever wondered how Steve Jobs might tackle a problem? What if Angela Merkel were leading your project? How would Judge Judy get to the bottom of it? What would Trevor Noah say about that approach? Our classic, timeless textiles are available through partner programs with many furniture manufacturers. Bleach & EPA Approved Cleaning & Antimicrobial Fabrics.Exploreįind helpful resources for every step of your project, from pricing to installation and cleaning. KnollTextiles collaborates with the best designers and artists in an exploration of new materials and constructions to produce collections that is are at once forward-thinking and timeless. Recent IntroductionsĪgainst the backdrop of the rich and storied work of Florence Knoll, every KnollTextiles collection combines beauty and function, producing fresh perspectives for contemporary interiors. Shop products developed for healthcare, hospitality, educational, corporate, and residential interiors. Shop KnollTextiles upholstery, wallcovering, drapery and more.

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